KNOWING MORE ABOUT CROWDFUNDING. Crowdfunding can be defined as a platform which people use to raise money in large numbers which help them finance their businesses. The internet is one medium that is used to raise money for it helps business people raise money. There are other means that can be used for crowdfunding as long as people understand each other. In the recent years crowdfunding has become a trend in the business world. In the US, there has been a research that has been conducted and it shows that there are over 600 million dollars that have been collected by business men using these platform. This is an indication that crowdfunding is here to stay and it represents a major and a new source of funding for new businesses. This is also a non-profit funding to all those who are seeking contributions and to the artists who are seeking recognition for the creative effects they have. Some of the Crowdfunding platforms that is commonly used are Kickstart, Indiegogo, LendingClub, and fundable among others. It is on these platforms that donations are sought in return you get a special compensation. Each and every site have their unique terms but the general concepts in all the platforms is the same. Another use of crowdfunding platforms is correcting loans and royalty financing. For instance, a site like LendingClub gives its members a chance to directly invest in and borrow money from each other. They are able to do this because the presence of businessmen is eliminated in between the banking transactions. The idea behind such a platform is to bring business owners and investors together. LendingClub also aims at selling the company shares or the ownership stakes in the company on crowdfunding websites. Crowdfunding is worthy because it provides startup or early-stage companies an opportunity to launch their products and services without exposing the entrepreneur loan officers who are offering them with the loan. A successful crowdfunding campaign offers businesses with the financial support they need and it also creates a base for customers who feel it is their duty to patronize the business for they have a steak to be successful. The benefits if crowdfunding is helping other people start up their businesses. If a crowdfunding platform is not well arranged it can be a waste of resources. Each and everything that have advantages have disadvantages too. If you want to succeed in the crowdfunding campaign you can involve family members, friends, and well wishers who will be willing to share your business passion with you. They will also help you continue the campaign as they encourage others to join the platform.