Marketing Strategy Over Time: Old Ways Vs. The New Ways
The media and communication industry nowadays is so huge that it did not only overshadowed us, its literally devouring us, and to think that there are a dozen more ways into media marketing is practically incomprehensible. Since we are wired to get attracted to new fads and crazed saying no to new interests in the media industry such as Pinterest, Google+ or LinkedIn is very hard for us to do. These new media craze is considered the tombstone of power in media marketing, and it is the most ideal way of getting data trails at a cheap price. But keep in mind that the new way is not the only available way. Hence, the marketing showdown begins.
The new way in music today is to like new popular artists like One Direction, but still not all of us can say that they are better than the legends in the industry such as Beatles. The same can be said to marketing strategies. A few of the old ways could still be considered the best ways: effective, powerful and compelling.
Basically, if you are looking to create a bigger impact, you have to combine the new avenues with the old ways in a single marketing strategy.
The Powerful Word of Mouth
If you are in search of a marketing strategy that provides effective marketing results and at the same time budget friendly,then the word of mouth is the best strategy you can enforce. This is one of the old but effective marketing strategy means, and this particular method has been used in the industry for quite a long time now. Personal accounts or word of mouth is by far more effective than any kind of excessive advertisement campaign as no matter what you put into your ads, the words of family and friends would still be more trustworthy to people. Having said that, new marketing strategies like giving loyal customers some rewards will certainly improve your game.
One of the best known method to do this is the incorporation of referral programs on email marketing campaigns.
Use The Printing Advantage
Most of the business owners and entrepreneurs of today thinks that marketing strategies that uses printing operations is a costly way to market, but the truth is, it is not. Despite the fact that they have a higher rate when compared to online marketing campaigns, this marketing strategy has a stronger impact to consumers. However, before you jump start your printing marketing strategy be sure to keep in mind that creativity is the key to success in this kind of strategy. Do not just simply besiege the letter boxes of potential customers with letters and mails. Instead make sure that when you send invoice and order out, send in latest product brochures and offers printed in cards so as to encourage customers to buy more.
Attributed by: go now