Online Marketing When products and services are advertised or marketed in the internet using digital technologies, this process is referred to as digital marketing or data-driven marketing. The term digital marketing actually began in the 1990s, but sometime in the 1980s, this idea was already taking root from the automobile advertisement strategy designed by the SoftAd Group, which is now known as ChannelNet, in which they gave floppy disks containing a multimedia promotion of different car models with free test drives in exchange of the reply cards sent over by interested people. Other terms of digital marketing were named, such as online marketing, internet marketing, or web marketing, which depended on the digital capability used for marketing. USA use online marketing and Italy uses web marketing, while UK prefers to stay with digital marketing. In the 2000s, further development of digital marketing by using different technologies had made companies take note and utilized digital marketing for promoting their products. Many designed digital platforms were being incorporated into marketing strategies and people are starting to use these digital devices browsing over the various products and services instead of physically commuting to these companies’ stores. Digital marketing has become so highly developed that digital techniques (such as search engine optimization, search engine marketing, content marketing, influencer marketing, content automation, campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, optical disks, video games) to advance the promotion of brands are becoming more specific and efficient. Digital marketing not only allows for brand companies to market their products and services but can also provide online customers a 24/7 service, using social media, to make customer feel that they are supported and valued. Brand companies value a lot on customers feedback as this provide a gauge to improve on their products and, at the same time, the online conversations result, too, as an indirect promotion of other products as more people read over the feedback. Through social media, such as Face Book, YouTube, Forums, Email, etc, exchange of information and communication can be realized allowing for immediate solution to product issues and with that promotion of products and services can be reached around the world to as many people for as long as they use social media. Creating a social media page can actually nurture good customer relations between existing customers and new customers, as well as reinforcing brand awareness.
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Digital marketing has made it possible to purchase brands at a lower cost since other related costs, such as external service, advertising, processing, interface design, and control, are affected on it.
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No internet connection or poor internet connection is seen as a major setback for digital marketing. Weighing the advantages and disadvantages of using digital marketing, may help considerable assessment in designing more strategic promotional designs that can reach as many people as possible.