9 Reasons to Use Direct Mail Advertising Direct mail marketing entails sending offers by mail to potential and current customers. It includes a brochure, sales letter, prepaid envelope and order form. Small firms also advertise in direct mail magazines to cut costs. The following are 9 advantages of using direct mail marketing. Direct mail marketing is specially targeted. A business can get consumer mailing lists from a supplier. A shampoo vendor, for example, can have lists of those who purchase hair products or shampoo. The supplier can then send deals to the consumer. Direct mail promotion is highly measurable. A company can measure the results of one or more campaigns. Some companies send discount coupons to clients. The customers buy products from the company using the coupons. To measure the results of a campaign, the company will count the number of coupons used. They also can monitor the responses of consumers using the coupons.
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You can customize direct mail promotion. Using computer applications, companies can address clients in the mails by name. So, the message on the sales letter is addressed to a particular individual. This can easily influence the recipient to buy a company’s products.
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Direct mail advertising is cost-effective. Businesses can design attractive promotional items such as brochures with their desktop software. The original brochure is used to print copies that are sent to potential and existing consumers. In addition, a firm can mail out a few direct mails to test their campaign. The firm can send more mails when the first attempt is successful. Direct mail advertising offers flexibility. There are many different formats for catalogs, magazines, postcards and brochures. A company can use postcards as marketing tools so it can save on costs. Companies can also include product samples in their mails. An businessperson may include as much information as he/she wishes in a direct mail. This will also depend on the amount of money they wish to spend. Mail is good because it’s tangible. Direct mail campaigns are aimed at existing and potential clients. They can see the mail and read its content. It is likely that customers will trust the message because they can touch the mail. Many people are familiar with postal service. Many consumers may not trust emails but are open to receiving direct mail. Thus, it’s not difficult to convince people through direct mail. Developing and implementing a direct mail campaign is simple. You can develop direct mails using readily available publishing software. Moreover, there are internet-based direct mail programs that enable companies to import mailing lists, design mails and print each campaign. Direct mail is perfect for other promotional efforts. With mailed content, you can build and maintain your brand. Choose a direct mail marketing company today to help you carry out direct mail advertising.