How to Be Successful With Bulk SMS Marketing

Are you looking for new customers for your business? If this is the case, you should implement a bulk marketing campaign. One of the most cost-effective ways of reaching your audience is through bulk SMS marketing. SMS messages have high open rates. SMS open rates beats that of email. Thus, you can be sure of getting your message across to the audience you choose.

However, with SMS marketing, you have to convey your message in a short space; 612 characters. You should carefully craft your content to ensure that you provide value in the 612 characters. You may not be able to provide all the details you would like to your audience if your SMS is too short. On the other hand, if the message is too long, your audience may get bored. Thus, you should take time to come up with the perfect SMS message for your marketing.

Timing is Key
To be successful with your bulk SMS marketing, timing is everything. To know the best time to send a marketing message, think of your business. For example, if you are running a caf?, you may want to drive customer during lunch hours. Thus, sending SMS messages just before midday will be ideal. When sending your SMS messages, make sure they will be relevant to what your audience is doing. For instance, just before noon, most people are usually making plans for lunch. When they receive your SMS message with an offer at your caf?, you can be sure of registering more sales that day.
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For bars and sports clubs, the end of the working day is the best time to send marketing messages through SMS. Many people may be thinking of unwinding at the end of a long day at work. Your message with an offer at your bar would come at the right time when you send it at the end of the working day as people are thinking of where to unwind. Both you and your customers will benefit from the marketing message. Your customers will have a place to go to while you will get more sales.
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You should also know the days to avoid sending bulk SMS marketing message. For example, Mondays can be a bad day. This is because most people are usually busy with work after their weekend. The exact time when you send bulk SMS messages is also important to consider. For example, customers are likely to unsubscribe from your messages if you send them SMS texts at 3am.

To have a successful bulk SMS marketing campaign, think like a consumer. Choose a time when people are more likely to respond to send your SMS messages.